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Research papers

The retail conversation

Because consumers don't buy clothing the way they buy computers, brands need a category-specific understanding of how to best engage consumers via creative retail communication techniques. Because the consumer will be different by demographic, i.e....

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Robert Passikoff, Karen Tillson
Company: Brand Keys, Inc.
March 4, 2009
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Citation

Passikoff and Tillson (2009a, March 04). The retail conversation. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-retail-conversation


Research papers

From dream to purchase

The advancement of the digital experience has opened up new and exciting worlds for consumers in ways that were only imagined ten years ago.The adoption curve of consumers of new digital products is accelerating, resulting in a changed shopping...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Author: Yvonne van Veen
Company: Philips International
March 4, 2009
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Citation

van Veen, Y. (2009a, March 04). From dream to purchase. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/from-dream-to-purchase


Research papers

If the consumer is not a moron, could the shopper be?

This paper showcases a research framework that integrates insights on shopper observation, shopping environment, retailer servicing issues with shopper interviews to create a powerful tool that can help us understand the shopper better. The...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Sum Yim Ling, Anand Singh, Pavi Gupta
Companies: Nielsen, The Coca-Cola Company
March 4, 2009
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Citation

Ling, Singh and Gupta (2009a, March 04). If the consumer is not a moron, could the shopper be?. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/if-the-consumer-is-not-a-moron-could-the-shopper-be-


Research papers

Understanding business drivers at the point of sale

In a challenging market environment a deep understanding of the shopper at the point-of-sale particularly with regard to return of pos investment is crucial for sustainable business success. This presentation deals with the identification of the key...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Author: Karsten Kamin
Company: The Coca-Cola Company
March 4, 2009
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Citation

Kamin, K. (2009a, March 04). Understanding business drivers at the point of sale. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/understanding-business-drivers-at-the-point-of-sale